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Analysis of sales promotion and advertising strategies
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Analysis of sales promotion and advertising strategies (MBA Marketing Management)
Introduction
Sales promotions are action-focused marketing events whose purpose is to have a direct impact on the behavior of the firm’s customers. There are three major types of sales promotions: consumer promotions, retailer promotions, and trade promotions. Throughout the world, sales promotions offered to consumers are an integral part of the marketing mix for many consumer products. Increasing importance of sales promotions as a percentage of the total advertising and promotional budget and increasing at a rate of 12 percent per year over the last 10 years
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